Onsite SEO Tips to Help You Dominate the Serps
SEO (search engine optimization) comes in two flavors-onsite SEO and offsite SEO. In this article we will concern ourselves with learning some of the on site SEO steps that can help your sites ranking in the serps (search engine results pages.)
Onsite SEO is simply steps you can take as you set-up and write content for your blog or web site that will help optimize your site for the search engines. SEO makes it easier for the search engine spiders to digest and rank the content of your site, and hopefully get your content on the first page of the serps (this is where you want to be, if large amounts of search engine traffic is your goal!)
Here is my most important steps to setting-up proper onsite SEO for your blog or web site:
1.Use your keywords in your title, not only that but try to make them the very first words in the title! Google (the search engine you really want to impress!) puts a lot of importance on the title, and so should you!
2.Use your main keywords in the form they will be searched for. So if your keywords are “make extra money working from home” (this is the phrase you feel will be searched for) use that exact phrase several times in your content. About 1%-5% is about right. Also using your keywords in the first as well as closing paragraphs is a good idea. Just make sure there is no doubt your content is about your keywords “making extra money working from home” without overusing them.(using them too much may well be worse, from an SEO standpoint, than not using them enough!)
3.Write content that covers your topic well. Don’t skimp, give your readers what they are searching for-the search engines will love it!
4.Use your keywords in your description tags.
5.Include internal links to more good content on the subject of your article.
6.Include a site map. If using WordPress use a site map plugin, or a page with your site map.
7.Break up your content with images, video, and audio.
8.Use a domain name with your main keywords in it as close to the beginning as possible. Also registrar the name for longer than a year (so Google knows you’re in this for the long haul!)
9.Use your keywords in your responses to the comments you receive, you will fine knowledgeable commenters doing the same.
10.Create a custom 404 page. You might be surprised at how many people can end up on your 404 page, make it easy for them to find your content.
While onsite SEO may pale in comparison to the importance of offsite SEO (backlinks are what gets you on page one of the serps-there is little doubt about it!) If your site and your competition have the same backlinks, etc. and Google is looking for a reason to put yours first, onsite SEO could well be the difference in the number one spot or the number two spot all other things being equal, and the difference in traffic can be substantial. So don’t neglect your onsite SEO, make your site the best it can be!a
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