As per the new findings from the BrightEdge, YouTube citations grew by 310% in Google AI Overviews (AIO) in August and 200% in September.
The reason for such a high surge is that Google is self-preferencing YouTube, a property they own. Another reason is that using Google’s Gemini multimodal model can cite created content in spoken form into generated AI answers.
Besides that, Google’s AIO trends related to shopping and e-commerce were also shared by the BrightEdge SEO platform. There was a 7% drop in shopping keywords from 12.4%, which were the organic search ranking and AIO citations. Nonetheless, the ranking of overall keywords remained in the top 10 and saw an increase from 21.6% in July to 24.5% in September.
The AIO E-commerce queries dropped to 7.63% from 12.04%. But the most significant increase was for unordered collapsed lists for shopping as it went up from 1.3% to 15.9%. At the same time, the volatility for shopping queries fell from 37% to 26%, and the E-commerce AIO height increased from 651 pixels to 914 pixels which is 40.4%.
The changes happened for a reason for queries related to E-commerce, there is a greater focus on supplemental information by Google’s AI Overview. Additionally, since the holidays are coming for Christmas and New Year’s Eve, there is an increase in stabilization so that the optimization efforts are consistent.
Image: DIW-Aigen
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