THE KEY CHARACTERISTICS OF A HIGH QUALITY CITATION #INFOGRAPHIC

These days, numerous brands feel pressure to position a digital approach against a traditional approach in a number of areas. While there may be benefits in opting for an “either or” approach in many areas, the area of PR is not one of them. Why? Because Digital PR does almost the same thing Traditional PR does (only involving an online audience), but also provides one massive benefit that traditional PR does not: online visibility.

Today, optimising your websites visibility online requires genuine references to your site to be posted organically by other websites - sites who value what you have to offer. Not only this, but certain references or links carry more weight in terms of improving your sites visibility online. Here are the most important factors to consider when determining the influence of a link on your websites online visibility.