Understanding the 3 Key Aspects of SEO

Understanding the 3 Key Aspects of SEO

There are 3 simple rules to follow so your website can achieve search-engine success.

A majority of SEO customers think that Search Engine Optimization (SEO) is all about filling content with keywords.

For any optimization agency, the website is the least crucial part of SEO strategy. For this reason, we would like to offer our 3 SEO golden rules for everyone to see so that the aforementioned mistaken notion will be forgotten for good.

1. Number (Volume) of inbound links

Your website can be compared to a celebrity. Consider these 2 principles:

• Volume

The more you are being talked about, the more important you are.

• Importance

When people who are talking about you are important, you also become more important by means of association.

These underlying principles lead 2 students like Sergey Brin and Laurence Page to invent a search engine such as Google. The search engine makes use of link citation/references to describe an important graph referred to as the PageRank.

When several important websites refer to your website, it becomes more important as well. There is always a higher probability for Yahoo, Google and Bing to direct people to you.

2. Quality (Context) of inbound links

Quantity, by itself, is not enough. Therefore, you need to be sure that you also have good quality inbound links.

The context and content of links found on the websites of other people are more valuable to Google than those found on your own pages. Aside from being independent, they are more reliable than content on your site.

3. Phrasing and Markup of Your website

Last of all is your website. While your website is certainly very important, it is the least important among the 3 golden SEO rules.

To optimize your website, there are two things that you should always keep in mind:

• Phrasing

Consider the phrases that people may use whenever they search for your products or services. The closer the phrases of your website to the phrases that people use whenever they search, there is a greater possibility for you to appear.

• Markup

Each page on your website should have an appropriate title, and all headings should be properly used. Graphics and CSS need to be turned off to come up with a good idea.

The way your website appears to regular visitors is not relevant to leading viewers through the door. You have to treat Google as a visitor with poor eyesight, not being able to see the images you project. Aside from this, it does not fill in forms or run scripts. Therefore, it is important to make your website easy to reach as well as optimized for the search engines.