Is Image SEO Important?

Is Image SEO Important?

Good SEO relies heavily on a mix between on-page and off-page optimization. Having your website ranked above your competitors requires intensive work in different areas. Work that you can choose to do yourself or get a team of highly trained specialists to do it for you.

On-page optimization: Images

Image and product optimization is something that most web designers and even SEO companies tend to overlook. However, a well written description for your product and a good alternate text work wonders when it comes to improving your website’s rankings. This is especially true if your website has a lot of images. eCommerce sites, news and reviews sites as well as personal websites rely heavily on pictures as well as words in order to sell their products or tell their stories. Those pictures can be optimized in terms of size and quality using something as simple as an online photo editor.

It’s the little things that matter

Ranking higher than your competitors can often mean an extra keyword placed in a particular spot that you didn’t at first thinkwould matter. The “alt” attribute for example can become a powerful ally when battling with your competitors.

Nothing however is more important than an images’ file name. While using a default file name such as “DC1000.jpg” will not hurt your SEO, it won’t help it either. Give it another more SEO friendly name such as “what_am_i_doing.jpg” and whenever people will search for those particular keywords, your image will pop up in their search results. Also remember to use your website’s analytics account in order to better understand what your target audience is and what they are looking for the most.

Meta Data

While some consider metadata to be less important now than it was a few years back, it is still one of the best ways to increase your website’s ranking. Make sure that you examine your keywords and descriptions in order to see if you have the appropriate tags as well as optimized titles and descriptions for your website. Because you generally don’t see metadata being displayed on your website’s front page, it is easy to overlook its importance. However, search engines use meta keywords and descriptions in order to rank your website.

Last but not least

If you find SEO to be too complicated, you can always resort to SEO specialists or specialists that handle certain parts of your SEO activity. You can also find online editors or even a freelancer which can optimize your images for better size and more quality.